a picture is worth a thousand words, then moving pictures are worth
tens of thousands! Below
are case studies that will show examples of animation for nonlinear
systems, using 3-D animation, with conventional composition software
like After Effects.
logo in 20 second opening animation, 3D Logo animated loop "bug"
with alpha channel for easy composition. Total cost, just under $200
Home Tutor is a set of instructional videos with manuals, marketed
to parents, to help tutor children at home. To get the seed money he needed,
the owner decided to create a promotional video, and an infomercial. We
created a 3D logo animated it using alpha channel transparency, for use
on the Media 100 nonlinear video editing system.
easily raised all the money he needed and is on his way. The product is
great and we think we really helped him attain market success with very
little out of pocket, even in tough economic conditions such as now. Back
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We were given
the task of designing a studio set for the Ver Para Creer show, which
airs weekly to an international audience. The Art Director at Univision,
sketched out an idea for a bank of video monitors arranged in the shape
of half of a sphere. This set piece needed to rotate, with a self contained
motor and was to be constructed with the ability to be broken down, and
fit into a 20' truck.
To the right, is a color rendering of our 3-d model. The construction
drawings were completed, and sent to Univisions' contract shops for bids.
The bids returned in a range from $60.000 on the high end, and $45.000
for the cheapest.
felt these were inflated, but had little recourse, as the shops were adamant
about the estimates, and the bids were firm. They returned to us and reluctantly
asked for help in cutting parts of the job, to get under budget. After
going over the bids from the shops, we discovered that the shops had
indeed over priced the job, claiming that
the rigging of the motor and drive unit would cost around $12.000. They
also had over priced the material costs and labor, due to just "padding",
to the tune of about $8000.
We quickly rendered an animation to show the simplicity of our design,
and that is should be no more than $1000 to rig the motor and attach a
crank arm between two disks. Since the design was already modeled in 3-d,
outputting the animation took only five minutes. The finished animation
was emailed to them, in gif format so it played right in Outlook, no player
or plugin needed. The small file, of only 160k, could be downloaded in
33 seconds, with a 56k modem. In a matter of minutes,
the shops called and accepted our pricing, feeling confident enough to
significantly lower their bids, after seeing the animation. This resolution
was accomplished in less than one day, and all the parties involved were
satisfied. Buy the way, the final cost of the job was under $20,000,
and is still in use over a year later, with no problems. That was a savings
of almost 50%.
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